At LIGA, we’re all about celebrating those little (or big) victories in life. Whether it's your birthday week, a job promotion, or simply making it to the weekend, we believe everyone deserves a little pampering. After all, if you don’t treat yourself, who will? That’s why we’re fully embracing the idea of 'Treat Yo Self Day,' a day dedicated entirely to self-care and indulgence, celebrated every year on October 13th.
Where did Treat Yo Self Day come from?
For those unfamiliar, 'Treat Yo Self Day' comes from the popular American sitcom Parks and Recreation. In an iconic episode, two beloved characters, Tom and Donna, dedicate an entire day to spoiling themselves, marking October 13th as the perfect opportunity for self-care:
"Once a year, Donna and I spend a day treating ourselves. What do we treat ourselves to? Clothes. Treat yourself. Fragrances. Massages. Treat yourself. Mimosas. Fine leather goods… It’s the best day of the year."
Channel your inner Tom and Donna this 13th of October, and remember—life is too short to not treat yourself!
How is the LIGA team planning to celebrate the day?
Jennie - Founder
"I would treat myself to a Natural Trivet as they are so practical in my kitchen - I already have two and would love another!"
